Introduction
The Canadian Partnership Against Cancer (CPAC)’s brand identity guidelines outline our brand’s overall look and feel and its creative components.
CPAC’s brand is a symbol of our organization and reflects our strength, vision and values. By following the simple rules in this guide, you will be helping to present a clear image of CPAC across all our work. Consistently applying these guidelines will also increase awareness, recognition, and trust in CPAC’s unique role and value in implementing the Canadian Strategy for Cancer Control and advancing pan-Canadian priorities to improve cancer outcomes for all people in Canada.
These guidelines serve as a resource for anyone working with the CPAC brand, including if you are a:
- CPAC employee
- Creative agency or vendor collaborating with us on our communications and marketing efforts
- Partner representing our brand on digital or print materials
Need files for logo and brand assets?
- For CPAC staff: Access files from Central PERK.
- For external agencies, vendors and partners: Please connect with your contact from CPAC.
Have a question about the brand guidelines?
- For CPAC staff: Contact the Communications team.
- For external agencies, vendors and partners: Please connect with your contact from CPAC.
